Who with nostalgia doesn’t remember legendary city pets like the 204 or 205? Peugeot continued to launch new models, and we continued to follow them with campaigns. We took over the world level of campaigns through local adaptation and various other models of support, and we also presented new models to the Croatian public. From flash mobs, through interactive banners and outdoor advertising, new models have captured attention!
From desktop and mobile banners to social media to Google Display ads, Peugeot knows it's important to be where your audience is. And for years, online has not been a trend, but an equal platform to ATL. In addition to creating interesting content, online also allows us to target placement and "play" formats, because - why not?
Peugeot Croatia with the Demining Office with the Director of the Office, Ms. Dijana Pleština, organized a charity event over three years - an auction of three different Peugeot models called "208 against mines", later 308 and 2008. All proceeds were intended for demining parts of Croatia. In addition to the auction, fundraising for the demining project took place through donations.
Won the first Effie for the Peugeot campaign
Promotion of new car models, and online and offline activities.
